Tips For Selling Wholesale Internationally On Shopify

There are many ways to grow and scale a business, such as adding new products, expanding marketing, attracting wholesalers. Or any form that helps you get more customers. But perhaps selling wholesale internationally is the form chosen by many Shopify stores the most. Why?

Obviously, when you get the benefits of e-commerce, why not take full advantage of it? Instead of limiting customers to a specific country, selling products globally on Shopify is entirely possible.
That’s what I want to help you with today: Figure out clever tips and strategies to help your business to sell wholesale internationally succeed.

Choose Your Target Market Wisely

One of the indispensable steps when you decide to start B2B business internationally is to choose your target market. Because different needs throughout the world have distinct browsing and purchase behaviors, not all strategies are applicable everywhere.

Therefore, using a catch-all approach is a proven way to dilute your efforts and halt your worldwide expansion before it ever begins. In particular, Google Analytics is an effective software to help your customers have some fascinating information. Check it out to determine where most of your buyers are and concentrate your efforts on those countries.
Google Analytics is also a valuable tool for determining where your visitors are coming from throughout the world. Remember to consider your budget and factor in the additional marketing and shipping costs to these other nations.
However, don’t be concerned if you haven’t yet received any overseas visitors or sales. You should still select one or two markets that you believe have high demand potential. A little tip if you’re just starting to sell wholesale, markets near you or with similar buying habits will be perfect options for expanding your business for the first time. For instance, if you live in the UK, selling your items in European countries is an excellent place to start.

Cannot Miss The Currency Converter Feature

After you’ve determined which international markets to target, be sure that those purchasers can pay for your products in their native currency. If their local currency is unavailable, 33% of overseas visitors will not consider making a transaction. Therefore this is a critical first step in converting.

Moreover, according to the Shopify store selling wholesale survey, 65% of users have never returned to a store that doesn’t offer a currency conversion option. As a result, retain those consumers by providing a multi-currency app that allows them to shop in any currency they desire and conveniently get paid in that currency.

Taking advantage of B2B/Wholesale Solution is a great experience. You don’t need to know any coding knowledge. With just one click, everything will be done automatically. Specifically, the application will automatically display multiple currencies so that customers can choose and convert to the correct price of that currency.

selling international

Best of all, just a small change can help your store provide a better customer experience. Customers who have a positive customer experience are more likely to return to your store, resulting in committed brand supporters.

Take Control Of International Pricing Strategy

Proactive control of your pricing strategy is not only crucial for international sales, but wherever you sell wholesale, it is also a key factor. Besides, to create a thriving wholesale business, you’ll need to be able to offer a significant discount off of your retail price to those willing to wholesale your product.

However, this can occasionally offer a variety of problems for small firms, including the inability to be profitable. Fortunately, there are techniques to price your goods for specific customer groups, which reduce the chance of losing money without affecting regular customers, such as quantity breaks or set minimum order quantities.

But is manually setting discounts an intelligent strategy? Think about it: instead of setting up new techniques and new products, you constantly have to confirm orders for deals. Let B2B/Wholesale Solution do it for you. You can specify foreign prices for each of your products or a selection of your inventory.

selling international

All you need to do is just set up tier discounts based on quantities of variants, products, and orders. Besides, you can design a tier-pricing table to show on product pages and cart pages with this application to stimulate customers to buy more. And yet, a vital thing is the advanced minimum order amount feature. The application will help limit customer payments if the minimum order quantity is not reached.

Also, the price agreement by quote submit is an outstanding wholesale idea. Especially when your store has many different customers (individual and wholesale customers), it is even more necessary to secure a pricing strategy.
With B2B Login/Lock & Hide Price, you can show prices and hide Add to Cart as your demands: quote submit or non-available products.

Displaying Taxes

When it comes to viewing and paying taxes, markets around the world have distinct requirements. Products are often displayed without any tariffs in North American markets. While other markets, such as Europe and the Asia Pacific, frequently require products to be displayed along with any applicable taxes.

To eliminate this difficulty and make international wholesale more profitable, the B2B/Wholesale Solution will quickly help you include/exclude show tax. In particular, it works fine whether “All prices include tax options” is ticked or not. Thanks to the integration with the API, the app is highly responsive, which can be applied even to draft orders.

selling international

Furthermore, the app validates EU VAT IDs in real-time and automatically deducts VAT for customers with valid IDs.

selling international

Smooth The Payment Process

The fastest way for you to become successful is to stand out from other stores. By offering more unique features, you further enhance the customer experience. From there, creating long-term relationships with customers is more accessible.

Therefore, one of the most important things to start B2B business is seamless and smooth checkout. B2B Customer Portal/ Net Terms helps wholesale customers access the entire product catalog on a single-page order form. They also can quickly add multiple products directly to their cart or checkout right from the “Quick Order” page.
Besides, the app gives specific customers the ability to create an unpaid order directly from their cart. Then, customers will be required to pay within the time frame (e.g., Net15/30/45/60/90).

selling international

Include International Shipping

You’re making tremendous strides toward internationalising your store’s web presence! Next, ensure that foreign buyers have access to the appropriate shipping alternatives. Make sure that this also applies to one of the most crucial aspects of the purchasing process: how your buyers will receive their product.

Moreover, the most significant hurdle to selling overseas is the hefty freight costs. Almost 70% of internet customers say it’s the reason they don’t buy from other nations. As a result, you have to investigate shipping rates to various locations where you wish to expand based on the size and weight of your regularly selling products. Remember that heavier items will always be more expensive.

selling international

In fact, buyers value honesty, and if you keep your shipping commitments rather than hiding extended delivery periods, you’ll acquire trust and long-term consumers. Shipping times should be included in your rate descriptions so that buyers know exactly what to expect.

If you’re selling tangible items, you’ll need an excellent international delivery strategy. Luckily, some shipping apps will optimize your process, such as Shopify FedEx Shipping, Shopify UPS Shipping, Shopify DHL Shipping, Shopify USPS Shipping, etc.

All of the above apps are capable of automating the shipping process, saving you time and effort. At the same time, it also provides information about the shipping process to your customers, like where the order is or expected delivery date, etc. Additionally, if any of your products are big and cumbersome, and shipping globally is just not an option, you can use shipping profiles to block purchasers in other countries from purchasing such things.

Wrap Up

Global wholesale is a great option to expand your business. However, with great benefits, there are also many issues you need to take care of. For that reason, this article is meant to assist you in starting b2b business smoothly and avoiding possible troubles.
The above are the essential tips that you certainly cannot ignore, but they are not all. As mentioned, the fastest way for you to succeed is to stand out positively by offering more novel options. Therefore, the article will be the foundation to help you create your ideas.

Besides, in progressing to success, you also need the help of useful b2b apps to save time and effort. Not only that, there are features that you can’t even do manually, like a “quick order” page or providing secret links for customers in each region, and so on. If you do not have coding knowledge, it is indispensable for the companions in the article.

Finally, I hope this article has given you more confidence in implementing your selling wholesale internationally strategy.

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