Running Shopify and Amazon side by side? Keeping data, including prices, inventory, titles, images, and attributes, perfectly in sync is tough, and mismatches lead to oversells and messy listings.
Since there’s no native, end-to-end sync between the two, a purpose-built integration is the answer. M2E Multichannel Connect automates cross-channel updates and keeps your catalog aligned.
This guide shows the fastest way to set it up so every change flows cleanly across both platforms.
Top 3 Reasons Why Syncing Shopify with Amazon Is Worth It
Is it worth connecting your Shopify store with Amazon? Here are the top three reasons why syncing the two can unlock powerful advantages for your business.
- #1: Get seen, get chosen. Most Amazon offers attach to existing ASINs, so you won’t control the page content – only the offer. Keep Shopify as your source of truth and sync price, stock, and availability to Amazon via M2E Multichannel Connect to stay fast, accurate, and competitive.
- #2: Faster checkout, easier fulfillment. Use Amazon Pay for quick checkout and FBA/MCF for hands-off shipping. M2E Multichannel Connect keeps your catalog in sync – prices, stock, titles, images, attributes – no matter how complex the ops.
- #3: More channels, more sales. Selling in two places multiplies eyeballs, trust, and orders. Consistent content and data across Shopify and Amazon deliver a unified experience, lifting conversions and strengthening your brand.
Sync Shopify with Amazon Using M2E Multichannel Connect
Ready to sync your data and entire listings across platforms? Follow these steps using M2E Multichannel Connect.
Requirements for Shopify Amazon Integration
Before you get started, make sure you meet Amazon’s basic requirements:
- An active Shopify store;
- A valid Amazon Seller account;
- Products approved for sale on Amazon.
- A supported bank account;
- Matching currency settings on both platforms.
- Full compliance with Amazon’s listing policies.
Sync Without Surprises: Shopify to Amazon Prep List
Before you flip on syncing with M2E Multichannel Connect, tick these off:
- Install M2E Multichannel Connect from the Shopify App Store, then open the in-app Setup Guide.
- Link your Amazon Seller account: sign in to Seller Central and approve access/permissions.
- Add global IDs (UPC/EAN/GTIN) to products so Amazon can auto-match and pull catalog data.
- In Amazon Listings, pick the connected Amazon account to start publishing.
- Choose your destination marketplace (e.g., Amazon.com, Amazon.co.uk).
- Configure listing rules, pricing, inventory thresholds, shipping, condition, and barcode source.
Set Up a New Synchronization Policy
How to sync Shopify with Amazon. Creating a custom Synchronization Policy allows you to control which product data is automatically synced between your Shopify store and Amazon.
Here’s how to configure it:
- Give your policy a name. Choose a clear and descriptive title to identify it easily later.
- Choose which data to sync. Select the specific fields you’d like to keep in sync between your store and Amazon listings.
- Save your policy. Once your preferences are set, save the changes to apply the policy.
We strongly recommend enabling sync for the following:
- Price – Keep pricing accurate across channels.
- Quantity – Ensure real-time stock updates to avoid overselling.
Alt text: Set Up a New Synchronization Policy with M2E Multichannel Connect
⚠️ If you use Amazon’s Repricer tool, disable price synchronization to prevent conflicts with repricing rules.
You can also enable synchronization for these fields, depending on your workflow:
- Product title;
- Product description;
- Product images;
- GPSR (General Product Safety Regulation) information;
- Additional attributes.
If these details are already filled out in your Shopify store, syncing them can simplify your Amazon listing process and reduce manual work.
Keep in mind that:
- Amazon’s shared catalog system means that ASIN links product pages. If you’re listing under an existing ASIN, Amazon may restrict your ability to update product content like descriptions or titles unless you’re the original creator.
- Image updates are subject to Amazon’s technical review. If your images don’t meet Amazon’s requirements, they won’t be updated on the marketplace.
- Creating a new ASIN? You’ll have full control and can sync all fields, including titles, descriptions, images, and GPSR info, to build a complete, compliant listing from scratch.
Select the products from your catalog that you want to push to Amazon. Use filters or the search bar to narrow them down by name, SKU, price, or stock.
Once selected, click List Now to submit them.
Import Amazon Listings to Shopify with One Click
Once submitted, the app begins preparing and sending your products to Amazon. You can monitor the status of each item in the Listings tab.
If the product contains a valid identifier, the app will match it with the Amazon catalog and create a listing.
However, if the identifier is missing or incorrect, the system will flag the product as an Incomplete Listing.
To resolve this, you have three options:
- Link to an existing ASIN already in Amazon’s catalog;
- Create a new ASIN if your product doesn’t exist in Amazon’s database.
- Apply for GTIN Exemption if you’re listing branded or handmade products without standard barcodes.
Why Choose M2E Multichannel Connect?
Looking for a reliable way to manage your multichannel sales? M2E Multichannel Connect brings powerful automation, accuracy, and flexibility to your Shopify – Amazon integration.
- Seamless data syncing between Shopify and Amazon.
- Bulk import/export of listings;
- Automatic updates for product info, including descriptions;
- Error detection & fixes for incomplete or invalid listings;
- Support for Amazon FBA and other fulfillment methods;
- Multi-marketplace flexibility for future expansion.
Final Thoughts
Whether you’re scaling up or just getting started, syncing data between Shopify and Amazon shouldn’t slow you down. With M2E Multichannel Connect, it’s not just possible, it’s effortless.
Stay consistent, stay visible, and stay ahead of the competition with one powerful tool.
Ready to sync the Shopify store with Amazon? Try M2E Multichannel Connect from the Shopify App Store and simplify your multichannel strategy today.