How to Export Products from WooCommerce to Amazon

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Already selling on WooCommerce and thinking about expanding to Amazon? You’re not alone. As your online store grows, reaching Amazon’s massive customer base can be a smart next step. But to get started, you’ll need to export your WooCommerce products to Amazon, where things can get tricky.

In this blog, we’ll walk you through two main ways to export your products and explain how to make your WooCommerce catalog Amazon-ready. Whether you’re after full automation or a manual approach, we’ve got you covered.

Option #1: Export WooCommerce Products via CSV

If you’d rather skip third-party tools, this hands-on method lets you transfer your WooCommerce products directly to Amazon. It’s a bit more time-consuming but gives you full control over the process.

Here’s how it works:

  • Start by exporting your WooCommerce product list as a CSV file.
  • Adjust the file to match Amazon’s flat file format.
  • Upload it to your Amazon Seller Central account.

Step-by-step:

  1. In your WooCommerce dashboard, go to Products → Export.
  2. Save the CSV file and open it with Excel or Google Sheets.
  3. In Seller Central, navigate to Inventory → Add Products via Upload to download the relevant flat file template.
  4. Transfer your product details from the WooCommerce export into Amazon’s template.
  5. Upload the completed file in Seller Central to publish your listings.

This is a good option for sellers with smaller catalogs or niche products and those who prefer a DIY, integration-free approach.

Option #2: Export WooCommerce Products via M2E Cloud

If you’re working with a large catalog and want a faster, more efficient way to get your products from WooCommerce to Amazon, we recommend using a third-party tool like WooCommerce Integration by M2E Cloud. It streamlines the entire process, no spreadsheets, no manual formatting, just smooth syncing between your store and Amazon.

Key features:

  • Bulk product export: Quickly transfer your entire WooCommerce product catalog to Amazon, saving time and reducing manual effort.
  • Real-time synchronization: Ensure inventory levels, pricing, and product details remain consistent across both platforms.
  • Order management: Centralize order processing by managing Amazon orders directly from your WooCommerce dashboard.
  • Multi-marketplace support: Beyond Amazon, M2E Cloud also integrates with platforms like eBay, TikTok Shop, Kaufland, Temu, and Walmart, allowing for broader market reach.
  • User-friendly interface: Navigate and manage your integrations easily, thanks to an intuitive dashboard.

How to start:

  1. Install the M2E Cloud plugin: Add the M2E Multichannel Connect plugin to your WooCommerce store.
  2. Connect your Amazon account: Link your Amazon Seller Central account to establish a connection.
  3. Initiate product export: Select the products you wish to list on Amazon and start exporting.

Here’s how the export process works:

  1. Go to the Listings section: In your M2E Cloud dashboard, navigate to the Listings tab for Amazon. To begin exporting, go to the Listings tab and click “List on Amazon.” Next, select the Amazon marketplace where you’d like to export your products.

2. Apply listing rules: Choose pricing strategies (e.g., fixed price, dynamic rules, repricing). Set quantity rules (e.g., limit available stock, reserve minimum). You need to specify the synchronization settings and optionally select an Amazon shipping template.

Next, you need to specify the source of product identifier information. You can read more about how to list simple products on Amazon in our guide.

3. Choose the products to export:  You can filter your WooCommerce products by category, stock status, or custom attributes. Select products individually or in bulk. Before exporting, you’ll see key product data (title, SKU, price, quantity). Still, the user can export only Simple products for now, product variations will be available soon.

4. Click “List Now”: Once everything is mapped and validated, click List Now to export products directly to your Amazon Seller Central account.

5. Deal with Product Identifiers during Listing: After you’ve clicked List Now, M2E checks for a valid product identifier (like UPC or EAN). If valid, the item is listed under an existing ASIN; if not, the user sees an Incomplete Listing error and can either find the correct ASIN, create a new listing, or use Amazon GTIN Exemption for products without identifiers.

6. Track status & errors: After submission, monitor product statuses (Active, Inactive or Incomplete). Use error logs to fix rejected listings and re-sync them with one click.

About M2E

Backed by 18+ years of hands-on e-commerce experience, M2E delivers a tailored, future-ready solution for businesses ready to scale. 

Whether juggling multiple seller accounts or managing an extensive product catalog, M2E ensures you fully control your marketplace data while adapting to your WooCommerce policies and structure. 

The platform supports powerful native features like eBay Parts Compatibility, Amazon FBA, B2B functionality, VAT calculation services, and more, all built to keep you competitive and compliant. 

With ongoing innovation, dedicated expert support, and premium White Glove service for brands, M2E gives you the tools, flexibility, and confidence to grow without limits.

Key Takeaways

Choose the manual CSV method for full control or use M2E Cloud to automate everything from product export to order sync. Both paths can get your products Amazon-ready. Choose the method that fits your catalog and workflow, and start confidently reaching millions of new shoppers.

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